Special guest blogger Alyssa Vincent has written this fantastic article after watching a recent episode of ‘The Colbert Report’, in which it was announced that when Googling the term ‘Super PAC’, the top search results were all links relating to ‘Colbert SuperPAC’. Like many of us Alyssa was curious as to why a comedian, and not a politician would return the top search results. The following article explains why this phenomenon occurred, and its relationship to a process known as ‘Search Engine optimisation’ or SEO for short.
Comedian Stephen Colbert’s name has recently become synonymous with the term super political action committee, at least in the eyes of Google. When searching the term super PAC in Google, Colbert’s name dominates the top results. Officials at Bluffdale-based SEO.com are weighing in on why the popular search engine thinks Colbert and super PACs are interchangeable terms.
Colbert announced in February that when searching for the term super PAC in Google, the Colbert super PAC came up as the second and third results.
“Colbert ranks highly in the search engine results because super PACs have been a strong theme on his show,” said Claye Stokes, SEO director at SEO.com. “He has produced high quality, controversial content about super PACs that people find comical and interesting.”
Continue reading “Article: Stephen Colbert Tops Google Search Results for ‘Super PAC’.” »
DePauw Media Fellows student Dave Jorgenson recounts his experience working as intern at ‘The Colbert Report’, and making his television debut as ‘Dave the Unpaid Intern’.
The famous television host and comedian, Stephen Colbert, was looking deep into my eyes. His face was filled with loss and desperation. Everything felt very surreal, and all I could do was bite my bottom lip, forcing myself to keep a straight face. Was this a dream? What had I done to put that look on his face?
Two weeks before, I was walking a box of mail to the Viacom headquarters in Times Square. Because Stephen is so funny and Americans are so stupid, we have to get the mail scanned to make sure no one is poisoning him. Unfortunately, some people haven’t full grasped the concept of satire.
I have always offered to do anything at anytime at “The Colbert Report” since I started my internship there on Jan. 3. I have traveled to Chinatown on a desperate search for slugs and snails that lasted three hours. I came in at 5:30 a.m. one Friday morning to work as a production assistant for the Stephen-Colbert-chases-Jon-Stewart-through-New-York film shoot, otherwise known as “The Super Pac Chase” (available for your viewing pleasure online at ColbertNation.com! No, Viacom didn’t pay me to say that…But they did for staring into Stephen’s eyes. More on that later).
Full Article: The DePauw.